With some top North based Hindi channels buying a stake in South channels, especially Telugu channels, more and more channels are buying dubbing rights of Telugu films such that their catalogue will be extended to all over the country. But that is also making trade circuits wonder as to why they will shed huge budgets even for typical commercial films.
Mass Raja Ravi Teja has been out of reach for the last couple of years after his outings like Kick 2 and Bengal Tiger ended up disappointing audiences. He is making his comeback with Raja the Great where he will be seen as a blind person. Buzz has that the satellite rights along with the digital rights and the Hindi dubbing rights of Raja the Great have been sold for 18 crores which is something huge and surprising.
While the hero has been inactive from films and his past films failed to make any impact, director Anil Ravipudi also hasn’t scored any such big commercial blockbuster till date. Still, Raja the Great managed to strike a massive deal, and the inside source revealed that it is entirely due to producer Dil Raju. The ace producer scored massive hits this year, and as he exuded confidence that this film will also become a big hit, Bollywood channels showed huge interest in the movie.
Trade analysts, however, give a different picture about Big Corporate Houses shedding such massive amounts for a Telugu commercial potboiler. ‘Hindi-dubbed Telugu films of star heroes have been bringing good TRPs to Hindi channels from last couple of years. And, the craze for Telugu films has almost doubled after Baahubali mesmerized the North cine buffs. The concept of Kabaddi-playing blind protagonist obviously holds the attention of a regular movie buff. Moreover, Ravi Teja has become a noted face to Hindi audiences especially after his ‘Kick’ was remade by Salman Khan”, an analyst commented.
So investing 18 crores for rights of Raviteja film is not at all madness but pure profitable business strategy.